Career pathway
Marketing Manager
Overview
A Marketing Manager is a professional responsible for developing, implementing, and overseeing marketing strategies that promote a company’s products or services. This role involves managing marketing campaigns, analysing market trends, and coordinating with different teams to ensure that the company’s brand and message are consistently communicated to the target audience. Here is a detailed overview of what a Marketing Manager is and what they do:
Marketing Managers focus on creating and executing marketing plans that drive brand awareness, customer engagement, and sales growth. Their goal is to connect the company’s offerings with the needs and preferences of the target market.
In a competitive business environment, Marketing Managers play a crucial role in helping organisations stand out and achieve their business objectives. Effective marketing management can lead to increased market share, customer loyalty, and profitability.
Skills required
Wages & employment trends for Civil Architectual Engineer
Hourly
Annually
Employees
Projected job openings
Faster than average
Hourly
Annually
Employees
Projected job openings
Faster than average
Source: Bureau of Labor Statistics 2023 wage data and 2023-2033 employment projections. “Projected growth” represents the estimated change in total employment over the projections period (2023-2033). “Projected job openings” represent openings due to growth and replacement.
Marketing & Communications
The marketing sector is vital for connecting products and services with consumers, utilising strategies in advertising, market research, and digital media to enhance brand awareness and drive sales. Professionals in this field analyse consumer behaviour and craft compelling messages to influence purchasing decisions. Through creative and analytical approaches, marketing plays a crucial role in business growth and competitive positioning.
Build your skills to be become a Civil Architectual Engineer
Training opportunities
Marketing Intelligence
Learn about the Business Industry, discover vital information about the job role: Business Intelligence Analyst, and also take a deep dive into the hard skill: Marketing Analysis.
